Hammerhead Logos (an appeal to logic)

Logos 
ˈlō-ˌgäs \ noun

1. The divine wisdom is manifest in the creation, government, and redemption of the world, and is often identified with the second person of the Trinity
2. Reason that in ancient Greek philosophy is the controlling principle in the universe

Hammerhead
ˈha-mər-ˌhed \ noun

1. Your head is shaped like the blunt part of a hammer
2. You look funny

Over the decade of developing the Hammerhead Shark logo as the signature for Future Headspace, a mythology of its meaning has grown. As with any good logo, the symbol is both recognisable, scalable and mobile and can contain an encyclopedia of data and inference.

The Hammerhead is in a symbiotic relationship with the Nail. Which came first, the Hammer or the Nail?

In the case of Future Headspace, the use of nails in artwork was the first symbolic appropriation of the Cross. If the Cross is meant to memorialise death, then the nails in my work challenge that hypothesis. The nails are the actual ‘manifest death to me’. It is the nails that pierce Christ’s skin and draw blood and pain.

In my work, the nails are pushed through the canvas, piercing a two-dimensional paradigm, adding multi-dimensional interpretations.

As the Ichthys symbol – the stylised fish constructed from a Vesica Piscis (literally meaning ‘fish bladder’ in Latin) – is the other key symbol, the Hammerhead Shark is my Ichthus. It is my secret symbol of identity.

Hammer / Nails. Get it?

The Hammerhead Shark has come to represent the natural order o’ things; evolution and mutation that can create such a creature. The Nails represent man’s attempt to control nature with systems such as language, logic, money and politics.

The Nails pierce the Hammerhead Shark, killing nature.

The Hammerhead Shark logo appears on its own or in fractals of 3 in reference to the creative nature of existence and the underlying numerology and geometrics.